" If today I abandoned more or less the advertising to dedicate myself only to the painting, it is because I was hurt by this constant confusion of the values which we can prevent hardly as things stand at the present. And I give up what I had believed one moment, that is we could get unrefined ways of the poster to reach the deepest fibers of the spectator, the touch in its sensitive and emotional life, awaken its intellectualité. It was doubtless too much to ask. " A.M.Cassandre