CASSANDRE by Roland Mouron, Estate of A.M.CASSANDRE
A.M.CASSANDRE BY ALAIN WEILL
« Poetry, that's a word that is hardly ever spoken anymore; as for poets, they walk along the walls for fear of being mocked. And yet, everything is there. Reviewing Cassandre's posters with this perspective undoubtedly gives the key. It is this 'poetics of space' that his son, Henri Mouron, spoke of, which evokes a rare and often unique emotion. Cassandre, presented here, remains an essential reference, a model. And what if we talked about poetry again in the age of the computer? »
Alain Weill for the BnF, 2005.
« The poster is not, and should not be, like the painting, a unique item meant to satisfy the capricious love of a single more or less enlightened collector; it must be a mass-produced object, reproduced in thousands of copies, just like them, meant to serve certain material purposes and fulfill a commercial function. »
A.M.CASSANDRE
1 - AUTODICTACTE
2 - LE MODERNISME
3 - LE BUCHERON
An expert in graphic arts, advertising creation, and art criticism, Alain Weill has dedicated numerous books and exhibition catalogs to graphic arts and advertising posters, including Paul Colin, Affichiste (1989), Cassandre (1995), Graphic Design (2003), and a monograph CASSANDRE (2018), which was awarded the Paul-Marmottan Prize and the Special Prize of the Académie des Beaux-Arts.