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CASSANDRE by the Estate of A.M.CASSANDRE
LITHOGRAPHIC PUBLICATION OF A.M.CASSANDRE
An original lithograph by A.M. Cassandre transcends the realm of mere poster art—it embodies a fragment of history, meticulously crafted during its era of creation through traditional techniques. These lithographs carry within them the authenticity of the artist's vision, the materials of their time, and often the subtle nuances of manual production processes that render each piece unique.
These rare artifacts not only capture the essence of an epoch but also reflect the profound cultural and artistic impact that Cassandre wielded upon modern design. Each original lithograph serves as a testament to the revolutionary aesthetic language that emerged during the interwar period, when commercial art began its transformation into high art through the vision of masters like Cassandre.
Contemporary reproductions, while visually compelling, lack the historical and artistic authenticity inherent in original lithographs. Produced using modern printing technology, they constitute professional-quality decorative homages rather than collectible treasures. Although reproductions may serve as beautiful representations of Cassandre's work, they cannot claim the same intrinsic or market value as an original lithograph, which carries with it provenance, a connection to the artist's hand, and a tangible link to the past.
The original lithograph possesses what Walter Benjamin termed "aura"—that unique presence stemming from its particular history, its original context of creation, and its journey through time. This aura cannot be mechanically reproduced, regardless of technological advancement. When Cassandre personally supervised the creation of his lithographs, working with master printers to achieve the precise chromatic effects and compositional balance he envisioned, he imbued each piece with an irreplaceable authenticity.
This fundamental distinction justifies the radical disparity in market value. An original lithograph represents an investment in cultural heritage, a collectible object of enduring significance that connects the contemporary collector to the pivotal moments of twentieth-century visual culture. Conversely, a reproduction serves as an accessible tribute to contemporary appreciation—valuable for its decorative merit and educational purpose, yet fundamentally different in its cultural and economic positioning.
The collector acquiring an original Cassandre lithograph becomes custodian of a piece that witnessed the birth of modern advertising aesthetics, the marriage of fine art principles with commercial application, and the emergence of a visual language that continues to influence contemporary design. This historical weight, combined with increasing scarcity, ensures that original lithographs maintain their status as both cultural artifacts and sound investments in the art market.
Roland Mouron , Estate of A.M.CASSANDRE.
 SWEEPSTAKE 193510 1/8in x 14 3/4in // 25.7cm x 37.4cm Framed. Printer: Alliance Graphique, Paris The drama and excitement of a photo finish are stirringly depicted by the concentrated and overlapping form of two jockeys and horses crossing a finish. Retail Value : 3000€ |  NORMANDIE - NY 193598cm * 61cm Printer: Alliance Graphique, Paris NEW-YORK Version The SS Normandie versus the RMS Queen Mary was one of the greatest maritime rivalries of all time. The Normandie entered service in 1935 and made a record-breaking crossing of the Atlantic, powered by a turbo-electric drive Market value: 7123€ |  PERRIER LE CHAMPAGNE DES EAUX DE TABLE1948160.5cm x 234.5cm 63.2in X 92.4in Edition : De Plas CETTE IMMENSE AFFICHE EST HISTORIQUE TOTALEMENT INTROUVABLE DANS CETTE TAILLE ET SUR LE MARCHE DES AFFICHES ANCIENNES SEULEMENT DEUX EXEMPLAIRES CONNUES DANS LE MONDE JAMAIS PRESENTÉE EN MAIN PRIVEE Valeur Marchande : V/A |  COUPE DAVIS 193269.0cm x 90.5cm 27.2in*35.7in Printer Bedos 1980 Retail value: 650€ |  MINIWATT 193138.5cm x 56.5cm 15.2in x 22.3in Publisher : ALLIANCE GRAPHIQUE Retail value : 6500€ |  MINIWATT 193124.5cm x 39.5cm 9.7in x 15.6in. Enamelled plates - painted plates by A.M.CASSANDRE. VERY RARE ENAMELLED PLATE BY CASSANDRE FOR PHILIPS MINIWATT RADIO LAMPS The plate has been restored, the condition is correct. Market value : 4000€. |
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 FËTES DE PARIS 193562.0cm x 98.5cm 24.4in X 38.8in. Edition ALLIANCE GRAPHIQUE Retail value : 3950€ |  VINS NICOLAS PLAKAT 193571cm x 50cm 28in X 19.7in Publisher, Brand, Founder: Nicolas Etablissements. Rare advertising card printed on both sides with a foreground and psychadelic illustration for this Art Deco period. Market value : 5500€. |  L'OISEAU BLEU 192961.5cm x 100cm 24.2in x 39.4in. Printer, Publisher, Brand, Founder: DANEL Retail value : N/A |  PARIS 1935 / Circa 195062cm x 101cm 24.4in x 39.8in. Printer, Editor, Brand, Founder : DRAEGER Retail value: 3950€ |  CELTIQUES 193497cm x 149cm 38.2in x 58.7in. Printer, Editor, Brand, Founder : BEDOS Retail value : 4500€ |  GRAND SPORT 192530cm x 45cm 1.8in x 17.7in. Printer, Editor, Brand, Founder : HUG PARIS. Retail value: 850€. |
 PERNOD FILS 193447 1/8in x 63in // 120cm x 160cm Printer: Alliance Graphique, Paris A more deft and witty use of photomontage is difficult to find in posters of this period. Used to fuse the elements of man, glass and bottle together into a clever and surreal poster design. Retail Value : N/A |  PERNOD FILS 1934Size 90cm x 63cm Printer: Alliance Graphique, Paris Trial Prototype with modifications to the Original Poster Market value: 2600€ |  HEEMAF 19307 1/2in x 11 1/2in Printer: Art Deco Heemaf. 1930. As the largest private energy company in the Netherlands, Heemaf didn't really need a strong advertising campaign at the time. However, Cassandre took the opportunity to create one of the most beautiful corporate images of the twentieth century. Retail Value : 4000€ |  PHILIPS TELEVISION 195112in x 16 5/8in // 42.2cm x 30.6cm. This unusual Cassandre design has only ever been used as a point of sale display by Philips, the Dutch electronics company. Retail Value: 1200€ |  NORD EXPRESS PV 1927Reproduction. 70cm x102cm, 1980, ed. Henri Mouron, after the original of 1927 Retail value : 300€ |  DUBO DUBON DUBON By A.M.CASSANDRE177in*45,7in 45cm*116cm Materials and techniques: Colour lithography on paper Printer: Alliance Graphique. Retail value: N/A |
 L'OISEAU BLEUE 192961,3cm x 99,7cm Retail Value : 5000€ |  BONAL 1935160cm x 120cm // 62in x 47in This yellow and bronze version was lithographed in 1935 by Alliance Graphique. Printing technique Lithography (on stone) Printer : Alliance Graphique, Paris Retail Value: 3000€ |  L'ATLANTIQUE 193111 3/8in x 17 5/8in // 29cm x 44.7cm. Printer: Alliance Graphique, Paris Cassandre’s original design for the Atlantique was so well-received that various additional promotional materials were also created using the image. Retail Value : 4000€ |  COVER HARPER'S BAZAAR 193814 1/2in x11 1/2in // 37cm x 29cm. Gouache maquette on artist's board.Signed by the artist in gouache. Cassandre moved to New York in late 1936. He was welcomed to America by the highest echelons of designers and art directors. Amongst his biggest supporters were Charles Coiner and Alexey Brodovitch who had known Cassandre since he lived in Paris in the 1920s. Retail Value : 6000€ |  NORMANDIE 193523 3/4in x 38 5/8in // 60.3cm x 98.2cm Printer: Alliance Graphique, Paris The classic design appeared with several variations of text at the bottom of the page, the present one being the version where the name of the ship is written above its ports of call, with the additional reminder that these are ‘luxury ships’ in a class of their own. Retail value : 10000€ |  CYCLES BRILLANT 1925116cm x 77cm 45½ x 30½in. lithograph in colours, 1925, printed by Hachard & Cie. Paris, backed on linen and one other poster. Market Value : 28000€ |
 LA ROCHE VASOUY 1926 |  GRAND SPORT 1925 |  GRAND SPORT 1925 |  Dr CHARPY 1930 |  TURMAC 1925 |  PATHE 1932Reproduction 69cm x 101cm, 1981, ed. Henri Mouron, after the original of 1932 Retail Value : 200€ |
 STATENDAM 1928104cm x 80cm Printing technique Lithography (on stone) Printer Nijgh & Van Ditmar, Rotterdam Retail Value : 16000€ |  DUBONNET A L'EAU 1935Offset printing technique Printer E. Chembrelent, Paris Type Fan Retail Value : 400€ |  DUBONNET A L'EAU 193527cm x 36 cm // 10in x 14in. Offset printing technique Printer Alliance Graphique, Paris Retail Value : 800€ |  PACIFIC 1935128cm x 90cm 50in x 35in. Extremely rare Swiss poster by A.M. Cassandre for American tobacco ‘Pacific’ cigarettes. finely lithographed on stone in 1935. Retail Value: 10000€ |  KISROUL 1935128cm x 90cm // 50in x 35in. Printing technique: Lithography (on stone) Retail Value: 21000€ |  L'OISEAU BLEU 192961.3cm x 99.7cm Retail Value : 3500€ |
 VENEZIA 1951100cm x 63cm // 39in x 24in. Offset printing technique Printer Calcographia & Cartevalori, Milano This poster by Cassandre was created for the ‘Venezia Graphic Design Conference’ and was used by the Venice tourist office. The magical, romantic atmosphere of the Serenissima is rendered to perfection by the reflections and colours of the lagoon, creating a dramatic setting reminiscent of De Chirico. Retail Value : 5000€ |  ITALIA (VF) SPORT 1935101cm x 62cm // 39in x 24in. Printing technique Lithography (on stone). Italy, the most beautiful country. The field for all sports’. A travel poster by poster master A.M. Cassandre. Retail Value : 3500€ |  GRAND SPORT 1925H: 45cm * W: 31cm Medium: Paper Marketing kit created for the company, based on its 1920s image of a man wearing a hat and smoking a pipe with the text to the side of his head, the rest of the text in red diagonally below. Retail Value : 2000€ |  SAY IT WITH FLOWERS 193736cm x 28cm // 14in x 11in. Offset printing technique floral telegraph poster project Retail Value : 400€ |  BONAL 1935315cm x 235cm // 124in x 92in. Printing technique Lithography (on stone) Printer Alliance Graphique, Paris Large poster in four sheets by Cassandre, the master of the cubist style in advertising (first edition). This huge poster was printed on four sheets for the Paris Metro. Bonal, a bitter French Quina ‘opens the appetite’ like a key. This large version was lithographed in 1933 by Alliance Graphique. Retail Value : 7000€ |  CASINO 193077cm x 69cm // 30in x 27in. Printing technique: Enamel Printer Emaillerie Alsacienne, Strasbourg Type Enamelled plaque Retail Value : 900€ |
 GALERIES LAFAYETTE 1928H: 30cm * W: 22cm Support: Paper, Linen, Lithography Beautiful poster of Cassandre in 1928 for the General Exhibition at Galeries Lafayette. Retail Value : 800€ |  LESUR 194041.5cm x 30.5cm // 16⅜in x 12in. pencil on paper Study of drapery for a Lesur advertisement stamped "Atelier CASSANDRE" (Certification RM Estate A.M.C. lower right) Retail Value : 1600€ |  LAWN TENNIS 1935158cm x 120cm. 62½in x 47in. lithograph in colours, 1932, printed by Alliance Graphique, Paris, backed on linen LAWN-TENNIS is the most expensive artwork by Adolphe Mouron Cassandre that we have observed at auctions so far. Retail Value : 35000€ |  COUPE DAVIS 1932Reproduction H: 91cm * W: 69cm Sudio Edition 1980 No mention of the © Retail Value: 350€ |  ITALIA ART 1936lithograph in colors 97cm * 58cm // 38in * 23in. Printed to lower edge 'Off. Graf. Coen & Co. Printed in Italy by the Enit'. This poster was published by the Italian State Travel Agency (ENIT). provenance: Poster Graphics Ltd., Palm Beach | Acquired from the previous in 1992, Collection of David and Vivian Campbell, Toronto Retail Value : 1375€ |  MOTTA 1936H:100cm*W:70cm 39,4in*27,7in. Original poster-Cassandre-Colomba-Motta-Italian-Easter-Cake, 1936 Printer: CALCOGRAFIA & CARTEVALORI - MILANO Colour lithograph on paper Retail Value : 3600€ |
 PARIS 1935H:98cm × W:60 cm H:38½in × W:23½in lithograph in colors Printed to upper and lower edges 'Draeger Imp. A.M. Cassandre édité par les grands réseaux de chemins de fer Français'. This poster was published by France's major railways. provenance: Poster Graphics Ltd., Palm Beach | Acquired from the previous in 1992, Collection of David and Vivian Campbell, Toronto Market Value : 1500€ |  PLAY CARDS HERMES 1947Playing cards Hermès By A.M.C. France, c. 1947 case: 1 h × 6 w × 4 d in (3 × 15 × 10 cm) deck: ¾ h × 2¾ w × 3¾ d in (2 × 7 × 10 cm) Printed manufacturer's mark to outer boxes ‘Hermès Paris Made in France’. Market Value : 500€ |  ITALIA (VA) SPORT 1935H: 101 cm*W: 62 cm // 39.77in*24.41in. Materials and techniques: Paper. Original Vintage ENIT Travel Poster ‘the Italy Ideal Land For All Sports Original travel poster published by ENIT promoting Italy as the ideal land for all sports. Retail Value: 5400€. |  VENEZIA 1951H:100 cm*W: 62.5cm // 39.9in*24.61in. Original travel advertising poster, published for the Venezia Graphic design conference, used by the Italian tourist office ENIT to promote the city of Venice in North East Italy. Retail Value: 5700€ |  NORD EXPRESS PV 1927104cm x 75 cm // 41in*29 1/2in. lithographic poster in colours, 1927, printed by Hachard & Cie., Paris, cond. B-, not backed, framed Market Value : 10000€ |  NORMANDIE 1935100cm*62cm // 39in*24½in. lithograph in colours, 1935, printed by Alliance Graphique, L. Danel, Paris, condition B+/A-; backed on linen. Market Value :10625€ |
 LMS Grde Bretagne 1928111cm x 74 cm // 44in x 29 in. lithographic poster in colours, 1928, printed by L.Danel, Lille, cond A. backed on linen Retail Value: 7000€ |  NORD EXPRESS PV 1927105cm x 75 cm // 41 1/4in x 29 1/2in. Hachard & Cie., Paris. Condition B+: restored losses in margins; repaired tears, creases, abrasions and restoration in margins and image and along vertical and horizontal folds. Market Value : 12600€ |  VENEZIA 195162cm x 100cm // 24.5” x 39.5” ID# 1684 This is an original vintage poster. It is not a reproduction. This poster is conservation mounted, linen lined, and in excellent condition. Cassandre created this atmospheric image originally for the 1951 Venice Conference on Graphic Design. Retail Value: 4600€ |  LMS BEST WAY 1928114cm x 91cm // 45 “ x 36 ” ID# 8298 Reproduction. This poster was printed in 1985 by the estate of the artist Adolphe Mouron Cassandre, Henri Mouron. It pays tribute to his original design printed in 1929. The poster was printed on heavyweight paper and is in excellent condition. The poster promotes the London, Midland and Scottish Railway's fast rail service in the UK. Retail value : 700€ |  VERAMINT 1930150cm × 100 cm Signature: CH-000957-X:70770 Printed by : Imprimerie Courbet SA, Paris (FR) Lithography technique Retail Value : N/A |  Capture d’écran 2025-01-17 à 14.39.18128cm × 90.5cm Signature: CH-000957-X:16385 Printing: E. J. Kernen GmbH, Graphische Kunstanstalt, Bern (CH) Retail Value : N/A |
 CELTIQUE 1934128cm × 90.5cm Signature CH-000957-X:9330 Technique: Lithography Printing: Lith. Säuberlin & Pfeiffer SA, Vevey Retail Value : N/A |  NORMANDIE 1935100cm x 160cm Reproduced in 1998. This poster was printed in the 1990s by the estate of the artist Adolphe Mouron Cassandre. Mouron Cassandre. Retail Value: €800 |  LE SPECTACLE EST DANS LA RUE 193531 cm. Prestige brochure cover, Draeger Frères, Paris A selective album of Cassandre's modernist commercial posters that were exhibited in Paris in the early 20th century. It includes reproductions of posters for train and boat travel in Europe, cigarettes, safety glass and his famous illustrations for Dubonnet spirits. 12 full-page illustrations, 4 in colour, plastic spiral binding, text in French. Retail Value: 500€ |  HARPER'S BAZAAR COVER 1938325mm x 245mm New York edition, Hearst Magazines, 1938. Harper's Bazaar, February 1938 issue of Harper's Bazaar magazine. This issue contains photographs by Man Ray. The cover is a composition by Cassandre. Retail Value: N/A |  THOMSON 193127cm*18cm // 10,6in*7in. Lithography on paper Retail Value : N/A |  FOIRE DE PARIS 1958H: 30 cm*W: 20 cm The original 1958 poster by A.M.Cassandre for the ‘Foire de Paris Carrefour mondial des affaires’ is a striking example of mid-20th century commercial art, capturing the vibrant spirit of post-war France. Retail value: €750 |
 Capture d’écran 2025-02-12 à 12.10.5689cm*86cm 35in*34in. In 1951, Hermès asked A.M.Cassandre to create a design for its famous silk scarves. Using at least five different colours, this Escher-like architectural construction demonstrates a sophisticated play on perspective. Some of the colour variations include clouds appearing through the structure. Retail value: €750 |  BONAL 1935160cm x 120cm 62in x 47in Lithography (on stone) Retail value: 3100€ |  BONAL 1935315cm x 235 cm 124in x 92in Lithography (on stone) This huge poster was printed on four sheets for the Paris Metro. Bonal, a bitter French Quina ‘opens the appetite’ like a key. This large version was lithographed in 1933 by Alliance Graphique, in pink and bronze colours. Retail value: 6800€ |  STILL LIFE WITH A PEAR 1942H: 34cm*W: 56cm Oil on canvas signed lower right. Retail value : N/A |  MOTTA 1936H:100 cm x W: 70 cm Colour lithograph on paper. Printer : CALCOGRAFIA & CARTEVALORI - MILANO Retail value: 3600€ |  TOURTEAU FLEUR 1930H: 34 cm x W: 22cm H:13.375in x W: 8.75in. Enamelled metal plate Printed on metal for a brand of Bordeaux cow feed. Retail value: 3000€ |
 DUBO - DUBON - DUBONNET 1932H: 45cm x W:116 cm. 17,7in x 45,7in. Colour lithograph on paper. Printer: Alliance Graphique, 54 rue Marc Seguin Paris. Retail value: N/A |  CYCLES BRILLANT 1925117½ x 76¼ cm 46¼ x 30 in colour lithograph, 1925, printed by Hachard & Cie, Paris, Market value: 10000€ |  REGLISSE FLORENT 1925149¾ x 100¼ cm 59x39½ in Hachard & Cie, Paris. Market value: 1320€ |  CHEMIN DE FER DU NORD 192999½ x 61½ cm 39¼ x 24¼ in L. Danel, Lille. Market value: 3200€ |  THOMSON 1931118 x 78 cm 46½ x 30¾ in Alliance Graphique, Paris. Retail value : 6600€ |  ITALIA - COSULICH / LLOYD TRIESTINO - ADRIA. 193695¾ x 62¼ cm 37¾ x 24½ in Alliance Graphique Retail value : 4575€ |
 NEW STATENDAM / HOLLAND - AMERICA LINE. 1928.104¾ x 79¼ cm 41¼ x 31¼ in Nijgh & Van Ditmar, Rotterdam. Market Value : 8000€ |  VAN NELLE 1931116¾ x 157½ cm 46 x 62 in Nijgh & Van Ditmar, Rotterdam. Thanks to a connection with the advertising agency Nijgh and van Ditmar, Cassandre did a lot of work for major Dutch clients, like Oranjeboom beer, Holland America Line, De Vries Robbe, Philips and Van Nelle, an important coffee dealer. Market Value : 19400€ |  DUBO, DUBON, DUBONNET. Triptych. 1932.Each 78½ x 55 in, 199¼ x 139¾ cm. Alliance Graphique, Paris. One of the most famous graphic triptychs ever designed, Cassandre's Dubo Dubon Dubonnet, cinematic in its frame-by-frame storytelling, depicts a man drinking and literally filling himself with a delicious apéritif. Market Value : 263 600€ |  LE PROGRÈS 192731½ x 41 in 80 x 101½ cm. Hachard & Cie, Paris. L'affiche de Cassandre pour le journal Le Progrès « symbolise d'une façon très expressive l'idée de progrès, de marche en avant » ( Vendre, juillet 1930 p. 42). La conception de cette affiche suit de peu le chef-d'œuvre de Cassandre pour un autre journal français, L'Intransigeant, conçu en 1948. Valeur marchande 16000€ |  LE NOUVELLISTE 192461 x 44½ in 155 x 113 cm. Hachard & Cie., Paris. In 1923, having created a graphic revolution with his poster for Au Bucheron, the 22 year old Cassandre entered into a period where he began toying with different typography and experimenting with how to organize space geometrically. Market Value : 4600€ |
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